After building a business on DVD rentals, Netflix got involved in streaming content direct to you. Certainly the Apple TV was a pioneer in being able to deliver such content to your set. I’ll avoid, for the moment, the current generation and the previous one, since I’m not at all sure the advantages they may […]

With the news that Apple plans to spent a cool $1 billion to finance TV projects, the media is pretending that there is going to be some sort of “battle royal” among the various services to get your cord-cutting dollars. While that, in part, may be true, the facts are far more nuanced. It very […]

What Apple plans to do to conquer the living room remains a question mark. We know the company is interested. Tim Cook has said so. But the rumors that there might be an Apple branded TV set never came to fruition. Even though there were reports about possible prototypes in the world, it never went […]

So at one time, there were hopes that Apple really planned to make a difference in your living room. When Steve Jobs told his biographer about discovering or inventing a “magical” interface that would set all things right with your TV experience, many believed he was talking about an Apple TV set. Indeed, the media freakout […]