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    The Apple Product Announcement Waiting Game

    October 7th, 2008

    At one time, if you posted photos or other information that was dangerously accurate about a forthcoming Apple product, you’d get a legal letter demanding you stop. But after losing a high-profile case against some popular bloggers last year, and convincing Think Secret to close shop, it appears Apple has pulled back and is taking […]


    Why Apple Should Ignore the Press

    January 28th, 2008

    From time to time, Steve Jobs has said that certain product features were added because of lots of customer requests. Notice he never mentions the press as being the source of such changes, but wouldn’t that still make sense? Wouldn’t you think that long-time journalists who have covered the technology industry for years ought to […]


    Is Apple Playing a Psychological Warfare Game?

    January 24th, 2008

    I know. You are going to think that I’m just playing my own game here, to get lots of hits with a lurid title, but I’m perfectly serious. If you examine Apple’s usual public relations ploys in handling new product announcements and other matters, you might even agree with me. Let’s go back to last […]


    Hopes and Dreams for the Leopard Finder

    September 20th, 2007

    Just the other day, while recording an interview with Mac author and commentator Kirk McElhearn, we both ruminated about the fate of the Mac OS X Finder in Leopard. I think most of you agree with us that the present Finder is severely broken, and has been from the first. No, I’m not talking about […]