All things being equal, is it possible to skip Apple’s September 12th media event and still know everything that’s going to happen — or enough not to care about a few isolated details? You almost get that impression what with the torrent of leaks in recent days. Supposedly the one group of leaks emerged from […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]

So have we at all reached the point with Apple where they have a harder time surprising us? I suppose it seems so with all of the speculation about future product announcements. Well, sometimes Apple feeds a few tidbits, I suspect, possibly on background to selected reporters, and possibly in the hints they drop with […]

Here we go again. Yet another story about an alleged iPhone 8 feature that is just bound to be dangerous. The disconnect is so obvious that you wonder how some so-called responsible publications manage to publish such wacky stories and imagine they make sense. So let’s put this in perspective. The alleged iPhone 8 is […]