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    About Yet Another “Apple Must Do This” Blog

    February 6th, 2018

    Must Apple be number one at everything it does? Does being number two — or three for that matter — mean the company has somehow failed? Hardly. With record revenue and profits, it certainly doesn’t seem that the company is confronting potential failure at every turn. But it’s not always the market leader. Take the […]


    HomePod Fear Mongering: Can Ya Believe It?

    February 1st, 2018

    You must know that Apple’s soon-to-ship HomePod smart speaker is doomed to fail. This all comes before anyone outside of the news media has spent any time with one, so why? Well, maybe that it’s a couple of months late, thus missing the lucrative holiday season, that it’s extremely ate to the party compared to […]


    More Encouraging Estimates of iPhone X Sales

    December 5th, 2017

    You might have expected this. Apple’s habitual critics were tripping over themselves attempting to paint the iPhone X — even when it was referred to mistakenly as the iPhone 8 — as a huge failure in the making. At first it was about the problems Apple allegedly encountered in designing the thing, and the critics […]


    About Missing Shipping Deadlines

    November 22nd, 2017

    Does it matter if a company is late to ship a product? I suppose if you need it right away, now, yesterday as if you’re life depended on it, maybe it would be a major issue. If you wanted to give it as a gift for the holidays, someone’s birthday or someone’s anniversary, and the […]