Nothing about Apple’s rollout of the iPhone 12 series and a smaller, cheaper HomePod was surprising. It was a typical overproduced sales pitch that came across as cold, over-rehearsed. The final scene, of CEO Tim Cook walking towards the camera, was especially artificial. He speaks well, and has a calm, reassuring demeanor, but his delivery […]

In yesterday’s column, I expressed my deep concerns about elements of Consumer Reports’ testing process. It was based on an article from AppleInsider. I eagerly awaited part two, hoping that there would be at least some commentary about the clear shortcomings in the way the magazine evaluates tech gear. I also mentioned two apparent editorial […]

AppleInsider got the motherlode. After several years of back and forth debates about its testing procedures, Consumer Reports magazine invited the online publication to tour their facilities in New York. On the surface, you’d think the editorial stuff would be putting on their best face to get favorable coverage. And maybe they will. AppleInsider has […]

I’m sure many of you know the facts, or at least some of them, about how Apple designs and builds its gear. The conventional impression is that iPhones, iPads, Macs, Apple Watches, Apple TV, HomePod and all the rest are made in China or some other Asian country, and those who crave “Made in the […]