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    Apple Inc. and Apple Corps: It’s All About the Money

    February 7th, 2007

    We like to think of The Beatles the way they were in 1965, when that legendary mop-top band with their goofy personalities and incredible musical talent dominated the pop world. But let’s not forget that the surviving members of that band and the heirs of John Lennon and George Harrison are, today, aging baby boomers […]


    Apple’s Ad Campaign: I Didn’t Know a Mac Could Do That!

    June 20th, 2006

    You’d think with Apple paying millions and millions of dollars to buy time on top-rated TV shows for its “Get a Mac” campaign, people would be listening. And not just Mac users and tech pundits debating the plusses and minuses of the new campaign. But maybe the word isn’t getting out quite as much as […]