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    Apple Paves the Way for the Return of Steve Jobs

    June 1st, 2009

    One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]


    Newsletter #477 Preview: No, the Sky Isn’t Falling at Apple

    January 18th, 2009

    I suppose this week represented a huge test for Apple and the stock market. Knowing that Steve Jobs was going to be absent from Apple for five months, how would Wall Street react, particularly in light of the possibility that he might never return as CEO? Well, some analysts suggest that the financial community has […]


    Steve Jobs Confirms Serious Illness

    January 14th, 2009

    This is one of those stories I haven’t wanted to write, so I’ll simply quote a media advisory sent over the wire services on Wednesday afternoon from Steve Jobs, which pretty much confirms the serious nature of his ongoing illness: “Team, “I am sure all of you saw my letter last week sharing something very […]


    Newsletter #476 Preview: Apple Confronts Yellow Journalism

    January 11th, 2009

    Once upon a time, you had two fundamental classes of journalists. One group worked for regular newspapers or broadcast facilities, plying their trade; the others were employed by the supermarket tabloids, offering up gossip, real and otherwise, about various and sundry celebrities, political figures and notables from the business world. While there are gray areas, […]