While a figure of 13 million sales for a single product would be a huge deal for most tech companies, to Apple, that number, tallied over the six-year life of the Apple TV, means it’s still just a hobby. True, more than half of those sales occurred in the past year, which means that it […]

Officially, Apple TV, a video streaming set top box that costs a mere $99, remains a “hobby” or “grand vision” for Apple, depending on which comments from Tim Cook you take seriously. Perhaps both are correct. However, that doesn’t mean the Apple TV isn’t successful. In fact, it’s the market leader. So here we go […]

This week, Apple announced some new apps for the Apple TV “hobby,” or area of interest, or “grand vision.” So you now have HBO Go, from Time Warner, WatchESPN, from Disney, Sky News, Chrunchyroll, an anime subscription service, and Qello, for concerts. All right, I’m not familiar with some of these services, but that’s just […]

When the iTunes Music Store (that’s before they added movies and TV shows) first appeared, the pricing structure was absolutely rigid. Steve Jobs, they said, was obsessive about simplicity, witness the fairly limited Mac lineup since he took over Apple. So it would be now and forever 99 cents per song. When TV shows were […]