So we have broad hints from Apple CEO Tim Cook about some future media-related venture of which Apple is to play a huge part. We have Time Warner CEO Jeffrey Bewkes saying he’s “pretty confident” that Apple plans to launch a subscription TV venture soon. The HBO division of Time Warner already has a subscription TV […]

While a figure of 13 million sales for a single product would be a huge deal for most tech companies, to Apple, that number, tallied over the six-year life of the Apple TV, means it’s still just a hobby. True, more than half of those sales occurred in the past year, which means that it […]

Officially, Apple TV, a video streaming set top box that costs a mere $99, remains a “hobby” or “grand vision” for Apple, depending on which comments from Tim Cook you take seriously. Perhaps both are correct. However, that doesn’t mean the Apple TV isn’t successful. In fact, it’s the market leader. So here we go […]

This week, Apple announced some new apps for the Apple TV “hobby,” or area of interest, or “grand vision.” So you now have HBO Go, from Time Warner, WatchESPN, from Disney, Sky News, Chrunchyroll, an anime subscription service, and Qello, for concerts. All right, I’m not familiar with some of these services, but that’s just […]