It may not have been noticed, but Mac prices have, to a degree, been trending downward. It started with certain configurations of the MacBook Pro with Retina display last year. Earlier this year, a tiny refresh of the MacBook Air brought with it prices that were $100 less. That was more significant, because it brought […]

It’s not a novel idea. Apple has done so much to enhance the performance if iPhones and iPads using customized ARM chips. When it comes to Macs, Apple remains at the mercy of a third-party company. When the Motorola/IBM alliance failed to deliver the goods nearly a decade ago, Apple went to Intel. But the […]

It wasn’t so many years ago that many of you no doubt felt that Apple was fated, or condemned, to occupy a niche status in the PC market. With worldwide sales, and U.S. sales for that matter, in the single digits, how could it be otherwise? Sure, Apple would regularly release new versions of OS […]

It appears to be a common theme these days that Apple is in a huge pickle if a few markets aren’t overturned on a monthly basis. It doesn’t matter that six years passed between the introduction of the iPod and the iPhone, and another three before the iPad came to be. Resting on one’s laurels […]