Just today, my copy of the August 2008 issue of Macworld arrived, with a fascinating headline situated above the title: “Mac CLones: Are They Coming Back?” This would seem a silly proposition, since Steve Jobs ejected the last round of cloners, because their actions were threatening Apple. While the company’s erstwhile executives felt that ceding […]

When I read an article the other day that Macs were finally getting a better break in the June 2008 issue of Consumer Reports, in an article entitled “Best & worst computers,” I felt optimistic. Up till now, although Macs routinely get good marks in their tests, the magazine’s editors do little or nothing to […]

Way back when, during the nasty 1990s, Apple had so many models, it was doubtful that any single company executive could identify all of them without a cheat sheet at hand. Even salespeople, who earned commissions on the hardware they could move, would have similar difficulties. But it wasn’t just the hardware proliferation disease that […]

Whenever I consider possible future hardware and software from Apple, the well-worn phrase, “We do not discuss unreleased products” comes to mind. Indeed, getting a roadmap of any of their ongoing development programs seldom occurs, and when it does, there’s always a specific marketing reason, or the need to get developers onboard. Yes, the iPhone […]