In the previous chapter of this little tale, I pointed out how Apple’s skeptical protests about whether a possible new product makes sense should be taken with a grain of salt. On the top of the list were such “unthinkables” as a cheap Mac and an iPod with Flash memory, products that were later released […]

Turn back the clock to the fall of 2004. Now consider the events that most of you would have regarded as impossible then or ever. I have to say that the things I took for granted about this tiny corner of the universe were also turned topsy-turvy, which is why I never claim to have […]

Is there any single development that cemented Apple’s decision to dump IBM and cast its lot with Intel? Well, one factor may have been the iMac G5, which is probably Apple’s best-selling desktop. You’ve probably heard the statistics and the numbers don’t vary very much. Although Apple has a stellar rating for product reliability, at […]

Update! Way back in the early days, Apple offered a Mac test drive in an effort to bring new users to the fold. The program was more trouble than its worth, and was eventually discontinued. But the germ of an idea remained, perhaps something to be tried again in a different time and place. In […]