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    The Night Owl Will Switch to Note-books — In Five Years!

    May 12th, 2009

    As you know, Apple sells far more note-books than desktops these days. That’s just the trend in the industry, accelerated on the PC side by the rise of netbooks. Certainly, this transition makes a lot of sense, since you don’t have to fret over synchronizing two computers. You can do everything with just one — […]


    Is the Netbook a Bait and Switch Scheme?

    April 9th, 2009

    All right, you know that Apple has been urged repeatedly to jump into the burgeoning netbook market as quickly as it can. These trimmer, slimmer note-book-style computers are supposedly the only real profit center for PC makers during the economic downturn. Unfortunately, when you charge a “mere” $300 or $400 for a note-book computer, regardless […]


    Newsletter Issue #484 Preview: You Can’t Compare a Mac and PC By Price Alone!

    March 8th, 2009

    When the media grabs on to something, even if it’s a false concept, you just know they’ll never let it go. Take those frequent claims that Macs are “premium priced” compared to the PC. In recent years, I’ve said over and over again that the Mac and the PC are priced in roughly the same […]


    So Where Are The Missing Apple Desktops?

    January 13th, 2009

    All right, so we know that Apple doesn’t really like trade shows, and I’m sure some of you feel that maybe this year’s announcements were toned down and Steve Jobs pulled from their final keynote to send a message to you and, of course, to the folks who run the Macworld Expo. While I don’t […]