So this plaintive refrain is repeated over and over again in two radio ads I heard this morning, while driving to the local convenience store for a cup of java. In each case, the announcer assured us that the company they were hawking would fix all that ails those boxes for modest hourly rates. Now […]

It seems all too common. Rather than compete with Apple by building a better product, Microsoft continues to use focus groups and PowerPoint presentations to devise the features that its rival products do not possess. Worse, this is done without regard to whether those features are even desired or useful. Take this fall’s contribution to […]

The critics say Apple needs to reduce the price of Macs. Apple says they won’t build junk. So between these two extremes, is there a happy medium that would make your next Mac more affordable? Today’s Mac begins at $599, for the entry-level Mac mini. You can customize it after a fashion with a larger […]

You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]