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    Is the MacBook Air the Future of Portable Macs?

    December 2nd, 2010

    There are published reports that Apple’s once moribund MacBook Air lineup has begun to sweep the sales charts after the recent upgrade. Apple’s store isn’t showing sales rankings these days, but Amazon was listing the $999 entry-level model as bubbling under the Top 10 when I wrote this article. Of course such figures change from […]


    Not About the Beatles

    November 17th, 2010

    I admit to being a fan of the legendary “Fab Four,” but their arrival on iTunes this week failed to elicit more than yawn on my part. It’s not as if the music, even in digitally remastered form, hasn’t been available from physical media outlets for quite some time. You could always rip your CDs […]


    The Optical Drive is Next to Go

    November 16th, 2010

    I read an article the other day quoting an executive from Lenovo claiming that far fewer and fewer customers were buying note-books with optical drives. The number continues to decrease year after year. But Apple already figured that out when the MacBook Air was originally introduced. At the time, the Air was roundly criticized because […]


    The Cheap Mac Equation Revisited

    September 16th, 2009

    Now that the new iPods, iTunes 9 and iPhone 3.1 are in the wild, speculation is mounting about the next great Mac product introduction. But it doesn’t take rocket science to fathom what Apple might be up to when it comes to a product upgrade. You just look at the models that are getting long […]