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    Memo to Apple: Ignore the Analysts

    April 16th, 2009

    Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]


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    Is Anyone Interested in Boot Camp and Windows Vista Beta 2?

    June 24th, 2006

    So it was only natural. On the one hand, there’s a simply superb personal computer, the 17-inch MacBook Pro, and the ability to run two or more operating systems. Independent tests show that it actually can run Windows XP faster than many dedicated Windows boxes. So with two popular methods of setting up the “Dark […]