Well, the mainstream media has reviewed the iPhone 5s and iPhone 5c, and given them high ratings. Not perfect, but very good, which puts them among the best smartphones on the planet. But not all the reviews you have read are credible, let alone accurate. Take Consumer Reports, which still believes that the iPhone 4 […]

As I suggested in yesterday’s column, Tim Cook clearly has to meet a higher standard as he moves Apple forward into uncharted waters. In introducing the glass and aluminum-clad iPhone 5, Apple tried to raise the bar again in a hugely crowded market. A whole lot was changed, but most of the essentials were telegraphed in […]

I do wonder why some people expect Apple to totally rework a successful product with every revision, including a substantial case redesign. To them, looks count for everything, witness the way the iPhone 4 to iPhone 4s upgrade was criticized. Put one against the other, and it was almost impossible to tell them apart, which […]

When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]