Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]

Some tech pundits, such as John Dvorak, seem to exist solely to push the right buttons and get hits by writing sheer nonsense. They figure that, if you piss off enough people, they’ll respond by complaining and drawing more attention to their stuff.It may be a masochistic approach, but I think the real motive is […]

I can sense the responses now from some of you. That crazy Night Owl is going after Microsoft once again, with another unprincipled or at least severe attack. However, this particular commentary doesn’t have a whole lot to do with the quality of Microsoft’s software. Instead, I’m more concerned with the blatant example of corporate […]

Dear Reader, I feel your pain. You are intrigued by the prospects of Tiger and would probably have purchased a copy anyway. But, rumors aside, you didn’t know when it would ship, so you went ahead and bought that new Mac. It doesn’t matter which model. I’m sure it’s working great, and that you’re pleased […]