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    Apple Maps: 18 Months Later

    March 14th, 2014

    The common theme is that Apple messed up big time when switching to a home-brewed mapping system for iOS 6. It got so bad that Apple even fired a long-time executive, Scott Forstall, although there may have been other reasons that hastened his departure. No matter. It was quite true that, during the early days, […]


    A Random Look at Current Apple Freakouts

    November 21st, 2013

    It is all-too-common these days in the blogosphere and on cable TV news outlets to take a story and just blow it out of proportion. Way out of proportion. A modest misstep or incident becomes a major catastrophe, one that might impact millions of people. But, while I suppose people are impacted when an Apple […]


    Apple Needs to Fix PR Messaging

    November 13th, 2013

    It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]


    Waiting for the Bug Fixes

    October 2nd, 2013

    I’m sure most or all of you understand that software is far from perfect, and that one release will begat many. Sometimes a new product will arrive with bug fix downloads already waiting. There was one, for example, for the 2013 iMac. The day it came out, there was already an update to fix a […]