The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

One of the alleged hallmarks of the Apple consumer experience is a product or service that just works. That was the promise of the original Mac back in 1984, and it’s one that instills their marketing spin day in and day out. Would that the reality conformed to the claim. Take the service that was […]

When Apple introduced a free set of Internet services several years ago, dubbed iTools, I jumped at the chance to have a genuine mac.com email address. When it morphed into a $99 commercial service, dubbed .Mac, I’m sure many of the early adopters opted out, and I was quite frankly the fence. But I still […]