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    Apple’s Stealth Product Introductions Revisited

    August 8th, 2007

    Now perhaps Steve Jobs didn’t want to stretch out the session any further, not wanting to bore the assembled reporters or those watching the online version. But several product announcements came in under the radar. In fact, they were so low-key, they didn’t even merit press releases. Talk about getting a tepid send-off. It reminds […]


    Would You Buy a Product Named Longhorn?

    April 9th, 2005

    What’s in a name? Years ago, developer names for products were not generally meant for public consumption. They were created to serve as in-house pet names, Of course, that doesn’t mean the names didn’t leak from time to time, but the actual name of the shipping product was often far different. Take the Mac IIci, […]