For several weeks, Apple’s stock was dropping over fake news that iPhone X sales had collapsed. Whether misreading the supply chain tea leaves or just making things up, those stories all turned out to have no basis in fact. Through the March quarter, the iPhone X was Apple’s best-selling smartphone and the best-selling smartphone on […]

The other day I saw what appeared to be an ad for the iPhone, depicting a new app that allowed you to manage your auto insurance policy. But rather than segue to the telltale Apple logo, it turned out that this was actually commercial for GEICO, complete with that lizard-like puppet that serves as the […]

You just know that Microsoft is struggling mightily to remain relevant in the 21st century, while making the lion’s share of its income from products and services that were first created in the last century. However, it’s also clear their executives have no taste when it comes to choosing the proper marketing methods to sell […]