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    Newsletter Issue #542: Gartner and IDC Need to Get their Figures Straight

    April 18th, 2010

    Without going into all of the boring specifics, depending on which set of estimates you believe, Apple is well positioned to grow the Mac platform or, perhaps, they can’t keep pace with the PC industry’s resurgence. But I will mention one set of numbers. According to Gartner, Apple sold 1.398 million Macs during the March […]


    Apple’s Sales Figures: Whom Do You Trust?

    January 14th, 2010

    As you know, different market research firms have different number-crunching methodologies, so you can expect that the results will vary, and sometimes be contradictory. A case in point might be the first reports of U.S. PC sales for the last quarter. Depending on which firm’s figures you quote, Apple either gained market share or lost […]


    More Apple Sales Confusion

    April 19th, 2007

    The actual number of Macs sold this past quarter will be revealed next week, when Apple releases its most recent quarterly sales figures. Will the figures show an increase, a dip in the face of the introduction of Windows Vista, or just the status quo? To be sure, both analysts and regular people alike — […]