So members of the media have pushed this rumor and that rumor about the form and substance of the next iPhone. While some commentators are suggesting that such competitors as the Samsung Galaxy S4, which is doing pretty well on the sales front, are beating Apple, the iPhone remains the standard by which others are […]

Although the iPhone 5 has received favorable reviews from Consumer Reports, several other models, from HTC, LG, and now Samsung, rate slightly better. While CR is entitled to its conclusions, I wonder if the surfeit of sometimes useless features on the Galaxy S4 has overwhelmed the magazine’s testers and granted the product a higher rating […]

There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]

The media has made a big deal out of a report quoting an Apple official as saying that Steve Jobs approved the next two iPhone revisions before he died. If true, that would be treated as some sort of spectacularly unexpected revelation. The assumption has been that everything Steve Jobs did for Apple ended on […]