Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]

What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]

I often think that some tech pundits have nothing better to do than create fake issues for headlines and hit counts. In recent weeks, I’ve mentioned a few of the more offensive theories, but I think one that is truly bizarre is the claim that we are at the tail end of the PC era, […]