Normally, when Tim Cook introduces an Apple media event, there are lots and lots of numbers. That’s Tim’s expertise, and you expect he’s working his Numbers spreadsheets overtime to select the results that are most favorable to Apple. That sort of happened during Apple’s Thursday media event, where new iPads and a 5K Retina iMac were […]

Any day now, Apple’s long-awaited Mac Pro refresh will go on sale. Before you consider the spectacular looks that convey the impression of a fashion statement as much as a powerful technological tool, you want to consider the fact that it was long believed that Apple didn’t care about power users. It was all about […]

In the old days, when I was young and foolish, I’d upgrade my desktop Mac every two years. Foolish? Well, it’s a sure thing that there was probably a healthy performance boost, not to mention a larger hard drive. Since I could get a decent return on selling my old Mac, the net cost wasn’t […]

After a drought of several years, Apple is reportedly posed to launch a major upgrade for the Mac Pro workstation. While the increasingly powerful iMac has become a worthy substitute for many content creators, some still crave the higher math and 3D rendering power and expandability of the traditional tower configuration. Unfortunately, Apple placed the […]