One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

I’m sure many of you won’t be surprised to learn that there’s a growing perception that Steve Jobs will never return to Apple, at least to his full-time job. The best compromise appears to be that he’ll select someone to be permanent CEO, perhaps acting CEO Tim Cook, and that Jobs will assume some sort […]