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    The Mac Betting Pool

    August 16th, 2016

    If you’ve purchased a Mac in recent years, you may have considered buying the latest and greatest. But it doesn’t seem as if much has changed. While the iPhone of every other year looks different, Apple can keep the same Mac form factor for years before it changes. If you bought a 2010 MacBook Air, you […]


    The Next iPhone: What Can Apple Do Next?

    April 15th, 2016

    The conventional wisdom has it that Apple will continue to follow a tick-tock refresh scheme with the iPhone. What this means is that, one year, there will be a fairly significant case redesign, plus the usual run of internal hardware enhancements. The following year, it’s essentially the same case with revised innards. But even if the […]


    Features in Need of a Purpose

    April 6th, 2016

    So one of Apple’s highly-touted features, which debuted on Apple Watch, is Force Touch. Basically, it brings up more contextual options when you tap and press the display. The 3D Touch version on the latest iPhones, except for the iPhone SE, is souped up by establishing two intensities, hard and harder, to bring up different […]


    About Apple Product Cycles

    January 29th, 2016

    Amid all the concerns about flat and falling iPhone sales, Apple has seemed somewhat predictable in recent years. This is particularly true with the iPhone, where there’s a major refresh with a new case design one year, and a “minor” refresh with internal changes the following year. Although the actual improvements in an off-year iPhone […]