I read an article the other day quoting an executive from Lenovo claiming that far fewer and fewer customers were buying note-books with optical drives. The number continues to decrease year after year. But Apple already figured that out when the MacBook Air was originally introduced. At the time, the Air was roundly criticized because […]

I suspect some of you don’t always get Apple’s method of innovation. It doesn’t necessarily mean they were first with everything they’ve done. I am sure, for example, that you will locate prior attempts at graphical user interfaces before the Lisa and later the Mac arrived. Only Apple (and Microsoft) managed to survive, while many […]

It’s fair to say that even the most successful companies on the planet make things that don’t quite behave as well as they should. Their management also makes their share of bad decisions, sometimes in subtle ways that aren’t so obvious. Certainly, few dedicated Mac users will lack large lists of features that they don’t […]

What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]