There’s a lot to be said about Apple’s famous marketing machine. They have managed to grab the world’s attention big-time, with a laser-like focus on the company’s important products and other announcements. On the other hand, you have to wonder whether or not they are beginning to lose their mojo, because of recent glaring missteps. […]

You’ve read the reports. It costs an estimated $265.83 to buy the raw materials and build the $599 iPhone. So Apple is, therefore, making 55% profit on every unit sold. Does that mean that Apple is cheating you? I’ve seen estimates of that sort before on iPods and other Apple hardware, and I’ll accept, for […]

When Apple announced, during its session with financial analysts, that it would apportion income from the iPhone and Apple TV on a subscription basis, some folks started wondering whether they were planning on adding a subscription service to iTunes. The answer is, of course, no. Apple’s public strategy, at least for now, isn’t changing. They […]

I don’t think anyone disputes the fact that a company would like to get on the inside track of a new technology. If they come up with a new idea that seems to have commercial possibilities, they will patent that development in the U.S. or another country. It’s also common practice among people who care […]