It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]

While considering what I would write about for today’s column, I ran across this headline, “Apple’s new iWork: another missed opportunity to set expectations.” Missed opportunity? Evidently the writer in question, who doesn’t deserve a link, is attacking Apple for two reasons. First that iWork doesn’t have the sprawling range of features of Office and, […]

The conventional wisdom, such as it is these days, has it that Apple no longer craves professional content creators, such as audio engineers, video editors and others who traditionally buy Mac Pros, Final Cut Pro and the Logic Studio audio production suite. There’s even a published report from Europe suggesting that the Logic programming team […]

I suppose if you believe what currently passes for conventional wisdom in the tech media, Apple was moving along perfectly in recent years until the Mapgate debacle. The iPhone, the iPad, the iPod and the Mac were all running just peachy, OS X and the iOS were free of errors, all until Apple failed to […]