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    Remember Low App Upgrade Prices?

    July 18th, 2013

    It wasn’t so long ago that users of an application could buy the all-new version at a discount. Usually it was half price, but it might be less, depending on the publisher and how recent a version you had. Some companies, such as Adobe, would actually charge more if you upgraded from an older version. […]


    About the Stories That Apple Hates Pros

    November 28th, 2012

    The conventional wisdom, such as it is these days, has it that Apple no longer craves professional content creators, such as audio engineers, video editors and others who traditionally buy Mac Pros, Final Cut Pro and the Logic Studio audio production suite. There’s even a published report from Europe suggesting that the Logic programming team […]


    Checking Out Possible 2012 Macs

    January 6th, 2012

    It’s a given that, when Intel’s Ivy Bridge processor lineup debuts some time this spring, there will be new Macs to go along with that product introduction. So you’ll see more performance, and lower power consumption. Intel’s now-decent integrated graphics may even get a little more decent. Now Apple sometimes makes special deals with Intel […]


    So They Still Want Apple to Die

    June 29th, 2011

    As loads of users of Final Cut Pro lambast Apple for not releasing a new version with the exact same look and features as the old — and then some — I suppose some are wondering whether the this means Apple is losing their mojo. And I should point out that Apple is now reportedly […]