A good ad campaign invokes positive images, appeals to your subconscious needs and, in general, makes you feel great about buying the product or service in question. Take a car. Buy the right vehicle and you’re beautiful and sexy and ready to take on the world. I hardly need to go on. You all know […]

I can predict what some of you are reading this week: The story of two college dropouts who found fame and fortune building personal computers for the masses, how the company had its ups and downs and was declared about to die on many occasions. Finally, in an unexpected turn of events, the company conquers […]