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    Welcome to Microsoft’s Newest Sales Tactic

    May 17th, 2007

    Over the years, Microsoft has without doubt used every sales trick in the book with which to hawk its products. Back in the 1990s, for example, facing threats from advanced operating systems from NeXT and other companies, Bill Gates touted a formidable new technology called Cairo that would virtually destroy the competition. Over the years, […]


    The Leopard Report: Why Rush?

    March 1st, 2007

    If all goes well, Mac OS 10.5 Leopard should arrive by the middle of June. Why am I being so precise? Well, inasmuch as the Apple’s WWDC is scheduled for June 11-15, so it would seem logical that it’ll be shipping by then, or, at worst, shortly thereafter. Understand that Apple has been mum about […]


    Time for Apple to Reinvent the Personal Computer?

    January 4th, 2007

    You know it’s hard to realize that not a whole lot has changed in the way you interact with your Mac, or PC for that matter. Some years back, when I wrote my first book about Mac OS X, I remarked how the interface of the first Mac operating system resembled the new one so […]


    The Leopard Report: Last-Minute Wishes

    December 8th, 2006

    I’m going to be realistic here. There’s little doubt that Apple has finalized the features for Mac OS X Leopard, and no chance that much will change beyond spit and polish between now and the actual release. What’s more, I also think there’s no chance it’ll be ready for Macworld Expo in January, except, perhaps, […]