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    Prices, Profits and the Bill of Materials

    June 29th, 2009

    Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]


    A Look at the Apple Sales Spin Merchants

    April 15th, 2009

    All right, depending on whom you believe, Apple’s sales were down last quarter. Or maybe they were flat, or perhaps there was a minor uptick, particularly in recent weeks. Obviously, Microsoft would rather have you believe that PC sales are on the upswing again and Apple’s days in the sun have come to an end. […]


    The Mac Switcher Report: Trials and Tribulations

    November 19th, 2005

    First let’s look at the good news: According to present estimates, some one million Windows users have switched to Macs this year alone. Some might have been enticed to buy a Mac because of the famous iPod “halo” effect. Others are simply disgusted with Windows malware, and are in sore need of a change. Regardless […]


    The Mac Switcher Report: Trials and Tribulations

    November 12th, 2005

    First let’s look at the good news: According to present estimates, some one million Windows users have switched to Macs this year alone. Some might have been enticed to buy a Mac because of the famous iPod “halo” effect. Others are simply disgusted with Windows malware, and are in sore need of a change. Regardless […]