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    The Media Designs Apple’s Netbook

    April 29th, 2009

    All right, here’s what we know: Apple has loads of gear undergoing testing at their corporate campus. We don’t know what they’re working on, but we can make educated guesses and if a product passes muster, we might even see it in production eventually. That surely includes the rumored netbook. Apple says nay, but it’s […]


    Why You Shouldn’t Accept a “No” from Apple

    April 23rd, 2009

    Several years ago, during one of their quarterly conference calls with financial analysts, Apple again dismissed the possibility that they’d ever build a cheap Mac. The reason, often stated, is that they didn’t want to build a crappy Mac. Well, it is true that, in the 1990s when Apple couldn’t do anything right (more or […]


    The Netbook Won’t Kill Personal Computers!

    March 18th, 2009

    It seems that the flash in the pan du jour sometimes overwhelms common sense. Take the netbook, which has reportedly exhibited sharply increased sales of late. Now the concept of a netbook is simple enough. You take a standard note-book computer, shrink it down, use a low-power processor, smaller hard drive, wireless adapter and a […]


    Reading the Tea Leaves About Apple Product Intros

    March 10th, 2009

    It has begun. Even the mainstream media is busy posting stories about when Apple is expected to introduce new products later this year. It all started when someone did some basic research (for a change) and discovered that time was reserved for a corporate gathering beginning the second week of June at the Moscone West […]