So only a few weeks ago, Apple COO (and acting CEO) Tim Cook announced that it’s not in Apple’s DNA to build cheap junk. But that’s nothing new, as he and Steve Jobs have been saying the very same thing for an awfully long time. You’d think that some folks would get the message. Despite […]

All right, just yesterday I was suggesting that Apple would record good sales for Macs and the iPhone, and, based on a preliminary survey, suggested iPod sales might decline slightly. But, as usual, Apple made the industry analysts and Wall Street money people look foolish. In the final quarter of 2008, which is actually the […]

You’ve heard it time and time again. Apple won’t enter the low-cost PC market because they don’t want to produce “junk.” Steve Jobs said that himself as recently as the last phone conference with financial analysts in October, when asked whether Apple planned to release a netbook. Since then things have changed in the marketplace, […]

In show business, you often hear the phrase “overnight sensation” when someone suddenly becomes famous. But the truth is quite often left unsaid, that the person in question actually struggled as a virtual unknown for years before finding the brass ring. Now you can’t say Apple took terribly long to become a major player in […]