When Apple launched the iMac Pro at June’s WWDC, I have to admit I was surprised. I expected a regular old iMac with some higher-end configurations. There are versions of Intel’s Core chips with extra cores, and I thought Apple would choose them. What I didn’t anticipate was a new model with, essentially, the guts […]

For the past few years, Apple has been regarded as essentially a one-product company, because more than half of its revenue is generated by the iPhone. The theory does that, if iPhone sales tank, or start to erode, the company is in deep trouble, very deep. The impression was only buttressed during the quarters where […]

I’m often amazed how polarizing the issue of Apple’s pricing policies can become. The conventional wisdom is usually that anything with an Apple label on it is overpriced. It has to be, considering the company takes huge profits from sales. So where are the cheap iPhones, iPads, and Macs? And how dare Apple consider charging […]

You can essentially sum up the WWDC keynote as many of 2017’s predictions about Macs, the iPad, and operating systems being realized in one place. My own humble predictions were actually more conservative than I expected. So let’s begin: Some time back, in wishing and hoping for more productivity features on the iPad, one of […]