You just know that Microsoft is struggling mightily to remain relevant in the 21st century, while making the lion’s share of its income from products and services that were first created in the last century. However, it’s also clear their executives have no taste when it comes to choosing the proper marketing methods to sell […]

The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]

Let me get right to the point: I really don’t see any further point in making further predictions about Apple’s new note-books, with the event close at hand, and probably here for many of you when you read this column. In passing, though, I might suggest that Apple has staged a major effort to fuel […]

So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room. Now Barbara doesn’t ordinarily talk about such matters. To her, they are […]