I realize that Apple is being circumspect about the potential for the success of the latest iteration of Apple TV. Yes, there was that irony factor when Steve Jobs labeled it “one more hobby,” but hitting a home run is far from certain. Even at $99, the big question is whether millions and millions of […]

You hardly think there’s much anyone can say about Apple’s Snow Leopard that hasn’t been said over and over again, almost to the point of excessiveness in recent days. Starting with the favored members of the media who contributed their words of wisdom, and extending to individual bloggers around the world, it seems almost every […]

Some of the folks who bash Apple, unfortunately, do it based on erroneous assumptions. Take the claim that Macs are overpriced, or that there’s an Apple Tax of some sort that you pay for the privilege of buying a computer that just works. In fact, if you actually configure a Mac and a PC as […]

We know that you will have to travel far and wide to find an Apple TV in someone’s home — assuming you don’t have one of course. We also know that Steve Jobs officially regards the product as a hobby, something they are working on, testing, enhancing, hoping that it’ll take off some day. Now […]