Consider a company looking to update its computers. What influences its decision? Take, for example, the new “Get a Mac” ad campaign now dominating the TV airwaves. Can you imagine a company’s technical people rushing to an Apple Store after they air? What is Apple’s market focus these days? Well, to use the iPod as […]

As I prepared myself for the possibilities of Apple’s new products, I rated the odds of seeing a demonstration of Apple’s next OS, Leopard, a 50/50 rating. Now maybe Jobs didn’t want to muddy the waters with too much material, or wasn’t far enough along to demonstrate anything. I suppose there’s more than enough time […]

For weeks, the rumor sites were overwhelmed with speculation about some sort of incredible bug fix update for Tiger. It would contain hundreds of changes, more than anyone would have the right to expect. It boggles the mind. Well, 10.4.3 appeared in my Software Update list yesterday afternoon. Officially it provides the following changes and […]

I really pity the person or persons who posted news about updated Power Macs Tuesday at Amazon’s site. It’s bad enough, from Apple’s viewpoint, that the rumor sites sometimes get stories about new hardware right. But when a respected commerce site begins to take orders for that unannounced hardware a wee bit too early, heads […]