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    On Raising Unreasonable Expectations

    April 30th, 2009

    One of the downsides of a company as secretive as Apple is that customers and the media will feel compelled to speculate about new products. Some of that speculation will be true, some of it not, but it’s usually hard to know in advance which predictions will pan out except through logic, reason and a […]


    Guess What: Macs Can Now Apply

    December 4th, 2008

    Although it had been previously announced, I was quite pleased to wake up Thursday morning to find a welcome message in my Inbox from Netflix — the online video rental company — that “now you can watch movies (some new releases) instantly on your Mac.” Most Netflix rental plans beyond entry-level offer the free service, and […]


    Ho Hum, Another iTunes Music Store Competitor

    May 14th, 2005

    They never learn, they just never learn. Every time a new music player or music service debuts with a big publicity rush, Wall Street suggests that Apple’s dominance is poised for a big fall. You can almost predict when those statements will appear, because it happens within hours after the initial announcement of the new […]