While a figure of 13 million sales for a single product would be a huge deal for most tech companies, to Apple, that number, tallied over the six-year life of the Apple TV, means it’s still just a hobby. True, more than half of those sales occurred in the past year, which means that it […]

From the day he took over as CEO of Apple, Tim Cook had to work overtime to prove his mettle. He was operating in the shadow of Steve Jobs, and maybe nobody could carve out a distinctive place in the sun after that opening act. But it’s also time to be realistic. Consider that Jobs […]

So the news comes this week that approximately one million of the new generation Apple TVs have been sold, raising hopes that this perennial hobby product that might, some day, shed that status. But do these initial sales signal a trend, or will the rate fall off sharply after the holiday season? Now at $99 […]

All right, you can be certain that, between now and the actual arrival of iPads for shipping to customers, various and sundry financial and tech pundits will be trying as hard as they can to rip Apple a new one about the product. This is, in large part, a mirror of the six month run […]