Shortly before I began to write this column, I saw a TV ad for the new MacBook Pro. The only memorable part was the flashy deomonstration of the joys of the Touch Bar, and it is the tentpole feature of the new notebooks. The rest isn’t quite so important. It doesn’t matter that it’s thinner […]

So Microsoft has taken the wraps off a sorely needed refresh for the failing Windows 8. To some, it couldn’t come at a better time, because Microsoft has been vilified for totally misreading the trends in the PC industry, or just acting out of total desperation. Regardless, it’s pretty certain that Windows 8 has done […]

An interesting phenomenon is playing out in the PC industry. To see where it’s going, let’s take a look at the past, particularly in the 1990s, when Apple as a company was regarded as lost. Before Steve Jobs returned, plenty of red ink was being shed, and some suggested Apple would be gone in a […]

Just the other night, while watching the DVR playback of a TV show, I had to fast forward through several iPad ads. It seemed almost every other station break had an iPad announcement, the very same one! You just know Apple was sending a message, and not just to potential customers. Now running the same […]