So there are reports this week that Amazon, stung by the abject failure of the costly Fire Phone, is back to selling cheap. There is now the low-end $39 Fire TV Stick, yet another TV streaming appliance that’s designed to compete with the Google Chromecast. It’s marketed directly against the Chromecast with the claim of having four times the storage […]

Normally, when Tim Cook introduces an Apple media event, there are lots and lots of numbers. That’s Tim’s expertise, and you expect he’s working his Numbers spreadsheets overtime to select the results that are most favorable to Apple. That sort of happened during Apple’s Thursday media event, where new iPads and a 5K Retina iMac were […]

If you can believe recent stories, and the general flavor of the criticism about Apple, Tim Cook was the wrong man at the wrong time to take over Apple when Steve Jobs gave up the throne. Of course, it’s also true that even The New York Times mistakenly believe that Cook took control after Jobs […]

It may not have been noticed, but Mac prices have, to a degree, been trending downward. It started with certain configurations of the MacBook Pro with Retina display last year. Earlier this year, a tiny refresh of the MacBook Air brought with it prices that were $100 less. That was more significant, because it brought […]