The bad news comes from Gartner. The Mac reportedly shed market share during the June quarter. At a 4.9% decline, it’s not much, but it stands in contrast to the rest of the PC industry where four of the major players, HP, Dell, Asus and Acer, reported slight increases. Other PC makers fared about the same as Apple […]

This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]

While financial and industry analysts aren’t all predicting doom and gloom for Apple, the word “blowout” doesn’t appear to apply to most estimates. That said, it doesn’t appear as if sales will decline either, but that will be known in short order. Meantime, regardless of the final numbers, there will be recriminations from the media about […]

Back in 1997, Steve Jobs, newly minted as Apple CEO (well “interim” CEO) began to cut back on Mac model proliferation. Stuck with loads of Performas with different model numbers but not very different specs, it was clear that Apple needed to clean out the catalog. The fundamental change, best signified by the iMac and […]