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    About Apple’s Forthcoming Financials: Just Ignore the Analysts

    July 15th, 2009

    For a once-beleaguered company, the amount of attention that will be focused on Apple’s quarterly financials next week will likely come close to matching that for a statement about health care or national security from the president. That may seem surprising, but it’s true. Nearly everything that happens with Apple these days is fodder for […]


    The Mac and the PC: Maybe There is No Comparison!

    July 7th, 2009

    In recent weeks, our comments section has been busy with debates about whether Apple’s gear is overpriced, and, as some claim, you have to pay the so-called Apple Tax to get a Mac. A few might use the inevitable comparison of the BMW versus the Chevrolet. Both get you from here to there, but you […]


    Prices, Profits and the Bill of Materials

    June 29th, 2009

    Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]


    Do You Still Believe the Experts?

    June 22nd, 2009

    Ahead of this past weekend’s introduction of the iPhone G3 S, some analysts who should know better tried yet again to speculate upon how many units Apple would sell through Sunday. Most of the numbers were in the half million range, but were expanded to as high as 750,000 after AT&T announced they had receivedseveral […]