From time to time, I’ve written commentaries stating my belief that you shouldn’t expect Apple to be number one in every product category. Further, they do not have to be number one to be hugely successful, and there’s loads of evidence for that statement. My remarks came ahead of a fascinating article appeared in Fortune, […]

There’s a meme that’s been played out in the media for years. Unless Apple is number one in every market they serve, they cannot possibly succeed. If a competitor has a bigger market share, Apple has to be chastened, retreat into obscurity, and stop building “insanely great” products. A lot of this started years ago, […]

The benchmarks are pouring in, and it does appear the recent MacBook Pro speed bump delivers far more performance than what you’d expect from an incremental hardware upgrade. Much of that is due to the use of Intel’s Sandy Bridge processor family across the board, available in dual-core or quad-core configuration, depending on which model […]

The oh-so-common perception is that Apple is the luxury consumer electronics company, and only the well heeled are able to buy their iconic gadgets. However, despite the global financial meltdown of recent years, the company continues to earn record revenues and profits. People can’t stay away from iPads, iPhones, Macs, and so on and so […]