When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]

I remember buying my first new car, long long ago. On picking up the vehicle, I noticed that the dealer’s name and city were displayed in a small decal affixed to the bottom of the trunk lid, and merely accepted the intrusion, at least then. Over the years, I’ve found the dealer labels clumsily affixed […]

If you’ve read the blogs, online news sites, or even your daily paper, you might believe that Apple builds nothing but iPhones and iPads. The media wonders whether the iPhone 4s, with the same exterior as the iPhone 4, will succeed despite being a minor upgrade, even though the nature of the upgrade is quite […]

In the aftermath of the death of Steve Jobs, there have been loads of speculative pieces about the future of Apple Inc. The pressure is on for Apple to demonstrate that the company was not the one man band some believed it to be because of the genius of the co-founder, and how he restored […]