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    The Mac Pro Report: The Apple Tax is a Tax Refund

    December 27th, 2013

    Almost every time someone discusses Apple’s pricing, it is assumed that you can buy similar products from other companies for less. From the release of the very first Mac, you supposedly had to pay more money to go Apple. Indeed, Apple was often attacked for daring to charge extra for Macs and other gear. Now […]


    Is the Mac Pro on Life Support?

    October 22nd, 2009

    It had to happen. When Apple decided to add quad-core processors to some versions of the new iMac, and increase the number of RAM slots, they cannibalized a lot of potential Mac Pro sales. Indeed, the vast majority of people who buy the remaining Macintosh tower computer can probably do quite nicely, thank you, with […]


    So Where’s the Major Product Transition, Apple?

    October 15th, 2008

    All right, as we reach mid-October, I continue to wonder just what is Apple planning that will result in lower profit margins as a result of a major product transition? Or has it already arrived? That development was signaled during the last quarterly conference with financial analysts to discuss Apple’s earnings. It sure ignited the […]


    Forget the Recession: Mac Sales Soar!

    March 19th, 2008

    As Apple’s stock remained down in the dumps, more over the general state of the economy than any particular problem with the company, the latest survey from NPD Group shows that sales of new Macs are on a roll. According to published reports, Apple has garnered a 14% share of the U.S. retail market, up […]